Calculate your ROI with Paddock.
See how much revenue Paddock can recover for your dealership. Adjust the sliders below to match your current volume.
Book a demoCalls into the store, per month
2,000
Everything inbound — sales, service, parts.
Average gross per sale
$3,200
Front-end gross, before F&I.
Average repair order
$380
Customer-pay average is the honest one to use.
Leads gone quiet, per month
300
Leads in your CRM that stopped hearing back.
Estimated recovery
$50,240a month
$602,880 a year
Calls nobody caught
2,000 calls × 20% = 400 missed
Service, called back
$18,240
240 of them are service calls
× 20% booked = 48 repair orders
48 × $380
Sales, called back
$19,200
160 of them are sales calls
× 20% booked = 32 appointments
× 20% closed = 6 sales
6 × $3,200
Quiet leads, woken up
$12,800
300 leads × 1.5% = 4 sales
4 × $3,200
Use dealership ROI estimates as a starting point.
An AI BDC business case starts with the work your dealership already handles: inbound inquiries, missed calls, follow-up, and booked visits. The calculator above is a planning tool. Its output changes with your assumptions and should be compared with a real baseline before you treat it as a business result.
Which numbers should we measure during a pilot?
Track eligible inquiries, time to first meaningful response, appointments booked, appointments attended, and completed sales or service work. Keep each stage separate. Count an appointment once, use the same reporting window for your baseline and pilot, and inspect the underlying records.
What makes an ROI estimate different from realized revenue?
An estimate models possible outcomes from selected volumes and conversion assumptions. Realized revenue comes from completed transactions. Booked visits can be cancelled, shoppers can arrive through more than one channel, and incremental revenue can differ from revenue associated with a conversation.
How do we build a fair comparison?
Choose a baseline before launch and record the period, channels, operating hours, staffing coverage, and inventory conditions. Use consistent definitions during the pilot. Changes in ad spend, demand, or inventory can affect results, so record those alongside the AI rollout.
See Paddock work your store.
We’ll show Paddock answering on a vehicle page, booking an appointment, and handing off to a team member.
Book a demo