Follow up that never falls through.
The lease nobody called about, the recall nobody texted. Paddock runs the follow-up: the right customer, the right moment, a text that sounds like a person.
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Paddock speaks first.
Lease endings, lapsed service customers, recalls. The revenue most stores lose is in the follow up nobody has time for. Paddock runs it: the right customer, the right moment, a text that sounds like a person.
Lease maturity · text message
Sam’s phone, 62 days before the lease ends
Hey Sam, it’s Alex at Northgate Volkswagen. Your ID.4 lease wraps up at the end of March. Thinking you’ll keep it, or try something new?
Honestly, maybe upgrade. What’s the ID. Buzz like?
Way more room than the ID.4, and still all electric. Honestly, it’s a fun one. Want to see it in person? I’ve got Saturday at 10:00 or 11:30.
Saturday at 10 works.
Perfect, Saturday at 10:00 it is! I’ll have a Buzz up front with your name on it.
Text first, always
The first touch is a text, easy to answer. A reply turns the campaign into a conversation with Paddock; a call only ever comes later, from your team.
The why is on the record
Every queued message carries its reasoning in plain text: which customer, why now. So your team audits the judgment, not just the sends.
It knows when to stop
Quiet hours, a hard attempt ceiling, and STOP honored forever. Persistence is the point; pestering is a bug.
The playbook
Eleven plays, ready on day one.
Every template is a plan your team can read end to end: the audience, each step, the ceiling, the stop conditions. Edit before it runs. Start from one; the wording becomes yours.
Lease maturity
Leases ending in the next three months: keep it, buy it out, or move into something new.
Six months in
A check-in six months after a purchase, when the first service is coming up.
One year in
The anniversary: annual service, and a light touch about how the car is working out.
Recall outreach
Open safety recalls on customers' cars. Persistent, because it's safety, and the work is free.
Service winback
Bought from you one to ten years ago, and haven't been in for service in a year.
Seasonal service
Tire changeover, the pre-winter check: a seasonal window, with an offer if there is one.
Declined service recovery
Work quoted at the counter and turned down, revisited ten days to three months later.
Aged lead follow up
Asked about a car, went quiet. The most cautious cadence here: any reply ends it.
Missed visit
Booked a visit and didn't make it. One text the next day, one more a week later.
New customer welcome
One text after you first meet: who to ask for, and that Paddock's there. The point is a door, not a chase.
Never heard back
You wrote, they never replied. One more text two to six weeks on, and that's it.
Write your own
Pick the audience and watch the live preview count who matches. Set the steps, the ceiling, the season. If you can describe the play, Paddock can run it.
The rules
Persistent, never pushy.
Outbound is where an AI can embarrass a store fastest. These rules are enforced by the engine, not promised by a policy.
Dealership lead follow-up with a reason to reach out.
Paddock’s campaign plays cover different moments in the customer relationship. A quiet sales lead, an approaching lease end, and a missed appointment need different messages and different stopping points. Your store can read the plan, preview the outreach, and stop a campaign from the console.
Which dealership follow-up workflows are included?
The available plays include lease maturity, purchase anniversaries, recall outreach, service winback, seasonal service, declined service recovery, aged lead follow-up, missed visits, new customer welcome, and unanswered conversations. Each play should have an audience and a specific next step; the template list above describes the actual situations covered.
How should a dealer evaluate follow-up automation?
Inspect the customer’s eligibility, the first message, the next scheduled touch, and the stop condition. A reply should have a clear effect on the plan. Use a test customer to verify the entire path from enrollment to appointment or handoff, including what happens when the person asks contact to stop.
Is a campaign reply the same as a sale?
No. Replies, appointments, attended visits, and sales are separate outcomes. The console identifies appointment sources so your team can inspect the record. Assess revenue using completed business outcomes and a stated attribution window, rather than counting every message as recovered revenue.
See Paddock work your store.
We’ll show Paddock answering on a vehicle page, booking an appointment, and handing off to a team member.
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